Conservation and ecotourism hospitality brand, Singita, has appointed Sarah Falconer as its sales representative for the UK, Ireland and Scandinavia as of this month (April).

Falconer began her career at This is Beyond during the launch year of PURE Life Experiences, where she spent five years and managed the travel designer/buyer invitations for PURE and LE Miami before moving on to hospitality. She then joined The Doyle Collection in London as Director of Sales.

In 2019, she launched her own representation company, dedicated to family-owned hotels. With her deep understanding of the luxury travel market, extensive operational experience and network of contacts, she is driven to provide a leading sales platform for her collection of hotels.

“Sarah’s vast experience working in luxury industries and The Doyle Collection, as well as her in-depth knowledge of trade shows, make her ideal to join our sales team. We look forward to a charting a new path in these established markets, and to assist our valued trade partners at such a pivotal time – particularly as Singita celebrates its 30th anniversary this year,” said Caroline Burke, Group Head of Sales and Revenue at Singita. “

“I’ve admired Singita’s lodges and its 100-year purpose since I worked at PURE, so I’m thrilled and honoured that I’ve been appointed as sales representation in these regions for such an innovative ecotourism brand. I’m excited for the future and look forward to sharing the magic of Singita with industry partners in these hugely valuable markets,” said Falconer.

Julia Jossa, who will assist Falconer with Singita’s sales representation, has extensive experience with leading luxury travel agencies in the UK and in hotel representation.

Based in London, Falconer and Jossa will work closely with Burke to further develop these markets and look after the trade partnerships in the region.