Booking technology platform Profitroom has announced a global partnership with its new majority shareholder – private equity firm MCI Capital S.A. – to expand the global reach of its award-winning direct booking solutions.

MCI Capital, which focuses on investment in digital companies, acquired 65% of Profitroom in April, at a cost of over €60.4 million. The acquisition has garnered significant attention, attracting interest from over 50 funds and companies eager to align with the vision set forth by the two entities.

Regarding the acquisition, Marcin Dragan, Profitroom's Founder and CEO, said: "Profitroom's profitability has consistently fuelled our reinvestment into further development. With our new partnership, our aim is clear: to embark on an accelerated growth trajectory through amplified investment in innovative products.”

Profitroom is now setting its sights on Western Europe, Africa, and Latin America, as well as expansion into the Middle East and Asia.

While MCI acquired a majority stake, the management team remains unchanged, with Dragan and co-founder Krzysztof Grzęda continuing to lead the charge in its development plans.

"MCI's substantial investment in Profitroom provides a significant boost to our ongoing growth efforts – especially in one of our most prominent focus regions, South Africa. Since our inception, we've pursued ambitious plans for substantial growth and delivering cutting-edge technology to support direct booking strategies,” said Dragan.

Profitroom's booking engine has been recognised by the independent American industry portal HotelTechReport.com as the best in the world within its category, and the firm was also named as South Africa’s Hospitality Technology Provider of the Year at the FEDHASA Hospitality Awards 2024.