Beyond Luxury Media, the organisers of We Are Africa, taking place in Cape Town from May 5 – 8, 2014, has announced partnerships with key associations and networks.

These include Atta (African Travel & Tourism Association, Classic Portfolio, Classic Safari Camps of Africa, Relais & Chateau, Preferred Hotel Group and XO Private. We Are Africa says these partners will have a strong presence at the show, alongside a number of their handpicked members that will exhibit.

Serge Dive, CEO of Beyond Luxury Media said, “Wherever we operate, we seek to work hand-in-glove with the industry and ensure that the key players are given a voice and a platform that enables them to shape the vision and add their momentum to what we are doing. After all, we couldn’t do something truly spectacular without industry support and we’re delighted that all the leaders are choosing We Are Africa.”

Discussing the decision to partner with We Are Africa, Nigel Vere Nicoll, CEO of Atta, said: “We Are Africa is exactly the platform that our members from across the continent need to engage top Africa trade buyers from all markets. Together with PURE in Marrakech and Indaba in Durban, We Are Africa will be one of our annual flagship events.”

In the first two weeks of bookings, signed contracts include Abercrombie & Kent, Africa Albida Tourism, African Bush Camps, andBeyond, Great Plains Conservation, Red Carnation Hotel Group SA. Sabi Sabi Private Game Reserve, Sanctuary Retreats, The Royal Portfolio and Wilderness Safaris.