The US has driven South African tourism’s recovery in 2022, with 51% of respondents in our latest poll singling it out as the most important source market for their post-pandemic recovery.
Traditional European markets (excluding the UK), were also identified as having a strong post-pandemic recovery, accounting for 27% of responses. With the slower pace of recovery recorded by the UK in 2022, only 13% of respondents selected the traditional top source market. This was followed by India (6%), Emerging Europe (3%) and the Middle East (1%).
The results are reflective of the latest 2022 tourism stats, which show that the US continues to be the top source market for South Africa, although the UK and European markets are now showing strong signs of recovery.
Where do you stand on South Africa’s tourism recovery?
South Africa’s latest inbound stats show that total inbound arrivals for July 2022 were 64% of those recorded in July 2019. The numbers are encouraging and the outlook for summer is looking good, but do you believe the recovery is happening fast enough?
This week’s poll question is:
