Despite economic constraints, families continue to set aside time and money for the opportunity to travel with loved ones. A recent Legal & General survey of 2 000 adults from the UK – one of southern and East Africa’s top source markets – found that 54% of families who travel are planning to take a family holiday this year – a trend mirrored in other source markets.
How important is the family travel market to you, and what can be done to better capitalise on Africa’s potential as an exceptional family destination? Let us know by taking our short Family Travel trends survey.
