South African Tourism has appointed Thembisile Sehloho as its new Chief Marketing Officer (CMO).
Sehloho brings over two decades of experience in strategic brand and marketing to her new role, further strengthening the organisation's marketing capabilities.
She joins SA Tourism from Tiger Brands, where she was Marketing Director. She also worked on AVI’s Bakers and Willards brands.
“With a proven track record of driving market share and growth through innovative brand strategies, Thembisile's expertise will be instrumental in elevating South African Tourism's marketing initiatives,” SA Tourism said in a press release.
She began her career at Unilever in finance before joining Tiger Brands in the early stages of her career. She then moved to AVI before returning to Tiger Brands.
She holds an impressive academic background, including an MBA in Leadership and Innovation from the University of Edinburgh and a BCom in Accounting from the University of Johannesburg. Additionally, she has completed certificates in Strategy Development from WITS and Advance Commercial Acumen from GIBS.
"As Thembisile assumes her new role as CMO, I am confident that her strategic vision, leadership skills, and profound brand and marketing knowledge will drive our marketing initiatives to new heights," said Nombulelo Guliwe, CEO of SA Tourism.
“It is an honour to be entrusted with the role of marketing our beautiful country. As I embark on this new journey, I am excited to be able to use marketing to harness the power of storytelling allowing us to connect with local travellers, encouraging them to explore their country, as well as invite travellers from our key source markets and beyond to come explore and experience Mzansi,” said Sehloho.
Bronwen Auret continues in her role as Chief Quality Assurance Officer. She was temporarily acting in the CMO position.
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