Rida, a new ride-hailing service, launched in Kampala and countrywide this month.

This new platform is set to bring a level of convenience, safety, and flexible pricing to Uganda’s transportation landscape, offering both cars and moto services.

Unlike traditional ride-hailing platforms that rely on fluctuating fees for passengers and commissions for drivers, the Rida app allows both parties to directly negotiate and mutually agree on fares.

“Passengers benefit from setting their own price and from Rida’s commission-free policy for drivers, which ensures greater transparency and fairness. Drivers have the freedom to set fees, screen nearby rides and preview routes, and accept only their preferred trip requests.

“As such, they are given back the power over their time and compensation, without the fear of being penalised. Rida is also waiving commissions during the initial launch period of six months,” said Timi Ayoade, Rida Launch Manager.

When ordering a ride, passengers are asked for a one-time registration (via Facebook or SMS), after which they select a route and suggest a price they are willing to pay.

Drivers are informed of the trip and the proposed fare, either confirming the offer or negotiating a price. Passengers are offered multiple offers from drivers, choosing the one that better fits their expectations or declining all rides.

“Rida doesn’t compromise passenger safety in its bid to provide a more flexible and affordable ride-hailing option. We have an impressive suite of in-app safety features which ensures that riders feel safe while travelling, such as real-time ride tracking, easy access emergency contacts, and an SOS button. Furthermore, we are committed to the thorough vetting of each driver, undergoing background checks and ongoing evaluations to guarantee consistent and reliable service,” Ayoade added.

Drivers have to complete a chat-based registration that requires the submission of personal details, vehicle description, a copy of the driver’s licence and proof of insurance. Verified drivers are then given access to a full list of orders currently available in the city, which are updated in real-time.