The City of Cape Town, together with Cape Town Tourism, recently launched the Pocket-Friendly Challenge, with the aim of making tourism in the city more affordable.
The challenge features a series of videos where travellers, each with a budget of R150 (€8), explore local neighbourhoods.
Cape Town is committed to diversifying the tourism landscape by promoting products and attractions that change the perception that tourism only centres on the main attractions.
“Spreading the economic impact of tourism across all communities is important as we recover from the effects of COVID-19 and the lockdown. This is what the Pocket-Friendly campaign is about. Showing people just how much our city has to offer all visitors, no matter your budget or what you are looking for,” said the City’s Mayoral Committee Member for Economic Opportunities and Asset Management, James Vos.
He said the city had a dedicated unit to enhance development in the destination and expand economic participation through tourism.
View the first video, below, in the Pocket-Friendly campaign as tourists visit Sea Point.