Joburg Tourism Company has released a statement about the untimely death of esteemed industry colleague and associate, Jermaine Craig, who passed away on Monday (December 4).

Craig was a former Editor of The Star and Cape Argus, was the Media Manager for the 2010 FIFA World Cup Local Organising Committee and a branding executive at Independent Media. He is survived by his wife, Michelle, two children and his mother.

Joburg Tourism Company said Craig was a dedicated professional who played a pivotal role in its recent collaborative efforts to revive tourism and events in the city.

“Jermaine's sudden departure is not only a tremendous loss to our organisation, but also a tragic blow to the industry he served with passion and commitment. His unwavering dedication and innovative spirit significantly contributed to the success of our recent strategic events aimed at revitalising the tourism and events sector in our city.”

As a collaborative partner with Joburg Tourism Company, Craig played a crucial role in shaping and executing initiatives that aimed to bring about positive change to the industry.

Thandubuhle Mgudlwa, CEO of Joburg Tourism Company, expressed his condolences. "We are devastated by the news of Jermaine's passing. His leadership and contributions to our collaborative efforts were invaluable, and his absence leaves a void that will be challenging to fill. Our thoughts and prayers go out to Jermaine's family and loved ones during this difficult time."

Lumka Dlomo, Destination Marketing Manager at Joburg Tourism Company, added: "Jermaine was not just a colleague; he was a dear friend and a source of inspiration to many. His passion for our industry and his infectious enthusiasm touched the lives of everyone around him. We will fondly remember the positive impact he had on our professional and personal lives."

Craig's family has requested privacy and said funeral and other arrangements would be announced in due course.