Registration is now open for Experience Africa 2024, a leading B2B platform connecting African suppliers and relevant international buyers.
The show, scheduled from July 1-3 in the heart of London at the 155 Bishopsgate venue, aims to bridge the gap between Africa's most vibrant tourism suppliers and the most influential buyers from the UK, Europe, and beyond.
With demand for African travel accelerating globally, Chris Mears, CEO of Experience Africa Events, says this is a prime opportunity for buyers to explore a wide range of inspiring travel solutions, curated to meet the evolving demands of today's travellers.
“Africa leads in delivering the regenerative, authentic experiences next-generation travellers seek. Experience Africa 2024 showcases the best of African tourism for buyers looking to meet premier suppliers and capitalise on growing interest in conscious African adventures,” says Mears.
With up to 42 pre-scheduled appointments with quality African Travel and Tourism Association (ATTA)-vetted exhibitors from 26 African countries, morning and afternoon coffee breaks, networking lunches, a speaker programme and evening social events, this is ideal platform for industry professionals seeking to expand their African travel offerings.
Almost 160 exhibitors have already confirmed and approximately 180 are expected. As such, attendees will gain access to a broad range of suppliers spanning key sectors like hospitality, transportation, destination marketing and more.
Confirmed exhibitors include brands such as Zambian Ground Handlers, St Helena Tourism Board, Natural Selection, Cheli & Peacock and Desert & Delta Safaris, alongside emerging innovators.
New to this year’s event are the inaugural ATTA Awards, recognising excellence in African tourism. This is in addition to an offsite networking event and closing reception.
Experience Africa 2024 offers two options for buyer participation – Buyer and Hosted Buyer. Both provide opportunities to discover new African product and meet new contacts. Registration is now open, with criteria and commitments varying by package.
The Buyer ticket offers event access, networking events, meals, and a schedule of pre-arranged supplier meetings. To register, Buyers should hold a senior decision-making tourism role, have experience selling long-haul destinations, and commit to a minimum number of appointments and post-event feedback.
The Hosted Buyer package includes up to four nights' accommodation. This is ideal for senior buyers from target markets like the UK, Europe, North America, Latin America, and Asia. Hosted Buyers are required to attend all functions, 40 meetings and provide feedback on the event.
“Meet your next partner in African tourism at the nexus for connection and discovery in the African tourism industry. This is not just an event; it's the epicentre for transformative connections and invaluable market insights within the African tourism sector. We urge buyers to register promptly to ensure their participation in our event," Mears concludes.
Click here for registration details and event updates.
