The launch of the awards comes at a time when the global spotlight on environmental conservation and eco-conscious practices in tourism has never been more intense.
Nigel Vere Nicoll, ATTA President, said: “Conscious tourism is vital for Africa as it promotes environmental preservation, cultural respect, and economic growth that benefits local communities directly. By recognising excellence in this area, ATTA aims to inspire a ripple effect of transformation across all facets of the tourism industry.”
By participating in the ATTA for Action awards, tourism organisations affirmed their role as leaders in responsible tourism, demonstrating to peers, partners, and customers their commitment to purposeful travel, Vere Nicoll added.
Participants can enter various award categories, each focusing on different aspects of meaningful impact in tourism:
- Heart for heritage and community champion: Recognises those integrating cultural preservation and community benefits.
- Ethical wildlife experience: Honours commitments to animal welfare and conservation education.
- Eco-innovation in hospitality: Celebrates the adoption of sustainable technologies and practices in accommodations.
- Earth-friendly cuisine: Applauds culinary practices that prioritise local, seasonal produce and waste reduction.
- Meaningful engagement champion: Highlights initiatives that significantly enhance community wellbeing and eco-conscious practices.
- Digital storytelling champion: Awards compelling narratives promoting responsible travel.
- Collaborative champions of climate and social justice: Acknowledges efforts of multiple partners to address climate and social issues innovatively.
- Traveller education and awareness champion: Recognises educational programmes that promote responsible tourism behaviours.
Vere Nicoll explained that for the inaugural awards, a robust and transparent judging process had been established, ensuring that the highest standards of excellence in eco-conscious tourism were recognised. The process is overseen by a panel of experts, each a leader in the field of responsible tourism.
Award winners will be celebrated at an exclusive awards ceremony on the evening of July 1 on the sidelines of Experience Africa, the flagship event in ATTA’s annual calendar, run by its events division, Experience Africa Events.
Organisations interested in participating are encouraged to visit ATTA for Action for comprehensive details on entry guidelines, application processes, and important deadlines. The deadline for submissions is June 7.
For additional information about the ATTA for Action Awards, please visit here.
