Travellers from the Netherlands, Belgium and Sweden place high priority on sustainability and responsible tourism, and the South African Tourism North Europe Hub has launched a Live South Africa! campaign, focused on inviting travellers from these countries to recognise that coming to South Africa is a responsible tourism behaviour in itself.
As such, SA Tourism North Europe Hub collaborated with six tourism businesses from various provinces across the country, both small and established, to highlight what responsible tourism means and showcases these products in the campaign that has launched this week.
The tourism businesses are Lebo’s Soweto Backpackers, WowZulu, Sani Lodge Backpackers, Juma Art Tours, Kwalata Game Lodge and Diemersfontein Wine and Country Estate, highlighting Thokozani wines.
A variety of content pieces have been put together showcasing these products, and the 45-second versions of these videos can be viewed here:
Lebo’s Soweto Backpackers.
Sani Lodge Backpackers.
Jume Art Tours.
Kwalata Game Lodge.
Diemersfontein Wine and Country Estate, and Thokozani wines.