Dubai-based travel, tourism and lifestyle communications and marketing agency AllDetails and South Africa’s Big Ambitions Marketing will host a free webinar for tourism businesses in southern Africa (and East Africa) highlighting the significant potential of the Gulf Cooperation Counci (GCC) travel market.  

Both agencies are part of the global Travel Lifestyle Network (TLN), a collective of leading independent, like-minded PR and Marketing Communications agencies providing specialist services to clients in the travel and lifestyle sectors.

The webinar, "GGC: A Powerhouse Source Market for Southern Africa", is scheduled for May 30 at 10h00 SAST (11h00 EAT).

“The GCC state's expanding outbound travel market, particularly the growing interest in southern Africa, offers a valuable opportunity for tourism providers in the region. With a growing number of frequent flyers, diverse travel motivations, and a heightened focus on flexibility and sustainability, this market presents a golden opportunity for the region’s tourism industry,” the marketing companies said in a joint press release.

The webinar aims to equip tourism marketers across the region with the necessary knowledge and insights to effectively tap into this lucrative market.

Topics covered will include:

• Understanding the preferences of GCC travellers
• Building strategic partnerships in the Gulf Cooperation Council region
• Designing attractive travel packages tailored to the GCC market

"The GCC's significance as a source market for inbound tourism to southern Africa cannot be overstated. This webinar offers a valuable platform for stakeholders to gain critical insights into the preferences and behaviours of these travellers, enabling them to tailor their offerings and capitalise on this burgeoning market.

“As we strengthen our partnership with Emirates and leverage South Africa's diverse appeal, we are poised to unlock the immense potential of the UAE market with the guidance of an expert agency which specialises in outbound tourism from the UAE market," said Natalia Rosa, CEO of Big Ambitions and Chairperson of TLN.

Interested delegates can register here.