UK-based sales and marketing company, Ethos, has been appointed by the Kavango Zambezi Transfrontier Area (KAZA) to implement a global tourism marketing campaign for 2023, targeting the key inbound markets of the UK, Europe, Australia and New Zealand, the US and southern Africa.
This expansive Transfrontier Conservation Area is the world’s largest terrestrial TFCA at approximately 520 000sqkm.
Occupying part of the Okavango and Zambezi river basins, it encompasses areas within the borders of Angola, Botswana, Namibia, Zambia and Zimbabwe, and includes 36 formally proclaimed protected areas made up of a host of game reserves, forest reserves, game/wildlife management areas, community conservancies and conservation and tourism concession areas designated for use of natural resources.
The most well-known components of KAZA are the Chobe National Park, Hwange National Park, Kafue National Park, the Makgadikgadi Pans, the Okavango Delta and Victoria Falls.
KAZA is the world’s largest wildlife conservation area and is home to the greatest concentration of free-roaming savannah elephants in Africa.
The vision of the KAZA TFCA is: “To sustainably manage the Kavango Zambezi ecosystem, its heritage and cultural resources based on best conservation and tourism models for the socio-economic wellbeing of the communities and other stakeholders in and around the eco-region through harmonisation of policies, strategies and practices.”
Click here to register for an Africa Hub online training webinar about the region on August 29.
