E-Tourism Frontiers, a leading online tourism consultancy specialising in developing digital tourism strategies for global markets, announced its relaunch last week, following the death of its CEO and Founder, Damian Cook, in November last year.

Taking up the role of MD, is Sarah Mathews, a global expert in online tourism with over 30 years of marketing and digital experience. Mathews brings extensive knowledge from over a decade as Director of Media Partnerships across Asia Pacific for TripAdvisor.

Her experience spans working with both corporate entities and internal tourism boards. She was the youngest-ever female Chair of the Pacific Asia Travel Association, and she had a decade-long collaboration with Cook, identifying trends in consumer travel and providing strategic insights to keep the sector connected with travel audiences.

Mathews said: "I am excited and feel a deep sense of responsibility to carry on Cook's legacy, ensuring that businesses and destinations he worked with benefit from the same level of innovation and passion that he embodied."

Elizabeth Cook will be stepping back into the role of Director of Marketing.

Serengeti Balloon Safaris appoints independent expert adviser

Serengeti Balloon Safaris in Tanzania has recently appointed Ian Chadwick as its new independent specialist adviser.

Chadwick is considered one of the highest-level hot-air ballooning experts in the UK. He has been a commercial ballooning pilot and inspector for over 30 years and has also been a senior examiner for over 25 years, during which time he has managed the UK Civil Aviation Authority oversight of commercial balloon operators and has overseen all UK ballooning examiners.

Chadwick will be consulting in an independent capacity to audit Serengeti Balloon Safaris’ current protocols, helping them to further develop the company on a path of continued improvement.

John Corse, MD of Serengeti Balloon Safaris, said: “We have always considered safety to be our utmost priority at Serengeti Balloon Safaris and, as such, there is no one more respected than Chadwick, who can further assist us in our continued growth and development as a business. We are always striving to improve what we do, and with Chadwick’s incredible experience we can continue on this journey.”