Mossel Bay Tourism’s new marketing campaign, revealed at the end of last month, involves five tautliner trucks that will be travelling across South Africa, branded with images of the 12 unique municipal areas included in the region’s coastal gems and scenic inland communities.
Partnering with Mossel Bay Tourism is Master Cargo, which owns a fleet of 120 vehicles tasked with delivering goods not only within South Africa’s borders, but also throughout the SADC region.
Master Cargo is acting as a ‘moving billboard’ for Mossel Bay Tourism, with the front trailer of each iconic Mossel Bay-branded truck showing the historic St Blaize Lighthouse – one of the top-three landmarks associated with the town.
Each side of the rear trailer depicts one of the 11 other villages that fall within the Greater Mossel Bay area.
A unique icon was also created for each of the towns, and these are emblazoned on every truck.
The images include larger-than-life depictions of the rugged rocks at Fransmanshoek, an African Black Oystercatcher on the boardwalk at Dana Bay, the little Friemersheim church, and Glentana’s famous wreck that dates from 1902.
Other trucks display images of the Great Brak River, a Hartenbos Beach boardwalk, winelands at Jakkalsvlei in Herbertsdale, safaris at a game reserve adjacent to Little Brak River, and proteas in full bloom at Ruiterbos.
Mossel Bay Tourism COO, Lieschke Steven-Jennings, said: “When it comes to our iconic brand, visitors are often oblivious to its many offerings and we would like them to understand what it entails. We are an inclusive brand, and through inclusion of images of all our municipal areas, we hope to get the message across that there is so much more to iconic Mossel Bay.”