As part of its Tourism Month activities, the City of Johannesburg and Joburg Tourism Company launched the DP World Lion’s season at the Wanderers Stadium last week.
“September’s here and it is time to shift gears and immerse ourselves in the beauty and vibrancy that is Joburg. We’re looking to the DP World Lions teams [#ThePrideOfJozi] to give it their all and we wish them well in their endeavours in the season which lies ahead. We’re behind you all the way and are looking forward to achieving great things together,” said Nomoya Mnisi, MMC for Economic Development at the City of Johannesburg.
The stadium will see the first one-day international match of the season taking place on Sunday, September 17, when the Proteas men’s team take on Australia.
Unlocking sports tourism
Sports tourism is gaining momentum in Johannesburg and has been identified as a way of marketing the city as a preferred tourist destination for both business and leisure travel.
The successful hosting of a sports tourism event can lead to substantial increases in visitation and tourism revenue, as well as to a sense of heightened pride among the community members in the host city.
Together with Lions Cricket, Joburg Tourism aims to increase visitor in-flows, to unlock sports tourism potential to create opportunities for jobs and SMMEs, as well as creating a favourable image for the destination.
