Hotelbeds, a leading B2B TravelTech online distributor for wholesalers, suppliers and destinations, part of HBX Group, has consolidated its strategic partnership with H World International, marking an expansion of its preferred portfolio.

This distribution agreement offers clients enhanced access to premium lodging options across 21 countries.

Through this alliance, Hotelbeds will leverage its global network of more than 71 000 travel distributors across 190 source markets to integrate H World International’s properties.

H World International’s portfolio encompasses a wide range of acclaimed hotel brands, each offering distinctive experiences tailored to meet the diverse needs of travellers.

These include hotels from the Steigenberger Hotels & Resorts, IntercityHotel and Zleep Hotels brands, growing distribution opportunities for clients worldwide, including in hard-to-reach areas.

Carlos Muñoz, Chief Commercial Officer of HBX Group, said: "This strategic alliance underscores Hotelbeds’ steadfast commitment to delivering unparalleled value and choice to our clients, reaffirming our position as the preferred partner for travel professionals worldwide. With H World International, we are poised for a journey of mutual growth and success."

"The partnership with Hotelbeds is an important pillar of our distribution strategy. It enables us to increase awareness of our strong brands like Steigenberger Hotels & Resorts and IntercityHotel and make our portfolio available to a global B2B network. Overall, it helps us continue our international growth, giving us access to new markets and segments," said Johanna Lamke, Senior Vice President Commercial H World International.