This week’s comment relates to an article exploring the viability of intra-Africa travel as part of the tourism recovery plan.
MD of Houston Travel Marketing Services, Derek Houston, said the following:
“I definitely believe that inter-regional travel within Africa will be one of the first markets to bounce back. There is a huge untapped market in Africa for South Africa. There are three market segments to target: business travellers; shopping trips by citizens of African countries; and, last but not least, the expat communities in each country.
Kenya, in particular, has a huge expat population. I am planning Spotlight workshops in key African markets later in the year and early 2021, visiting Windhoek, Gaborone, Nairobi, Dar es Salaam and Lusaka.”
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