Despite Chinese traveller confidence growing, the majority of Tourism Update readers (45%) have indicated that the Chinese market is ‘not important’ for the growth of their tourism businesses.
However, 29% said the Chinese market was important but too many obstacles such as unique cultural needs, unwieldy visa processes, and lack of flights, remained to make it currently viable.
Only 7% said they would be investing the in growing numbers from China. The remaining 20% indicated that the Chinese market was important, but they would rather focus on targeting traditional source markets.
Did Indaba 2024 meet expectations?
Minister of Tourism Patricia De Lille has applauded the new ground broken by Africa’s Travel Indaba (ATI) in Durban, highlighting the event as one of the most powerful platforms for industry to advance a positive and powerful African tourism story.
De Lille hailed ATI’s “ground-breaking achievement” of a fully sold-out floor space, with the participation of 26 African countries exhibiting this year. ATI had also surpassed its initial mark of 1 100 exhibitors with 1 245 officially confirmed, while over 1 100 buyers representing 55 countries were in attendance.
Now, with ATI having concluded last week, Tourism Update would like to know how fruitful the trade show was for your business. Were you satisfied with the quality of products on offer, the number of meetings held, and the buyers in attendance?
Our poll question this week is:
