Air Mauritius has appointed APG as its GSA Sales and Marketing in Austria, Belgium, Cyprus, Greece, Luxemburg, The Netherlands, Portugal, and Spain.

APG is a global firm with more than 100 offices operating in over 170 countries.

APG already represents Air Mauritius in markets such as the US, Canada, Italy, Switzerland, and Germany.

“This partnership represents a significant opportunity for Air Mauritius to strengthen its global presence, expand sales in critical markets, and generate additional tourism from these markets. APG has the essential resources and proficiency to effectively enhance Air Mauritius' international representation, marketing, and communication capabilities,” the airline said in a statement.

CEO of Air Mauritius, Krešimir Kučko said: "Aligned with our objective to aid Mauritius in attaining its target of 1.4 million visitors by the end of this year, we view this initiative as an optimal means of augmenting our network of distinguished sales agents by collaborating with APG, which we believe will bolster Air Mauritius' sales."

As from October, Air Mauritius will commence operations of two weekly flights to Geneva, while also increasing its frequencies to London with a daily flight to London Gatwick Airport starting on October 29.