Wesgro has partnered with CapeNature reserves to launch the ‘One Day’ campaign, which virtually showcases the Western Cape’s tourist destinations.

The campaign is designed to keep Cape Town and the Western Cape as prime destinations, to find new avenues for tourism amid an unprecedented crisis, and to support local guides, many of whom are currently out of work, says Wesgro CEO, Tim Harris. He says people want to get back into nature and the ‘One Day’ campaign enables everyone to dream of the day when it will be possible to explore favourite places again with loved ones.

CapeNature will support the initiative by digitally displaying reserves and encouraging visitors to book now for later dates. Popular destinations such as Cederberg, Kogelberg, Stony Point and Jonkershoek are available for viewing on Google 360-degree Street View Maps.

All tourism activities are currently prohibited at CapeNature reserves but essential services are still available, including the customer call centre where agents are on standby to assist with guests booking their next holiday.

CapeNature CEO, Dr Razeena Omar, says its reserves are ideal for families in search of supporting local, affordable getaways that encourage social distancing.