The BON Hotel Plaza is set to open in Addis Ababa, Ethiopia, early next year.

The boutique hotel will have an upmarket, urban feel and feature 72 rooms, and conference and meeting facilities. It will also offer all-day dining.

Three more signed BON Hotel projects in Ethiopia are planned to open in 2020 as part of an aggressive East African expansion strategy. The brand also has plans for nearby Eritrea.

Most of the visitors to the hotel are expected to be business travellers, with a healthy blend of tourists.

Guy Stehlik, CEO of BON Hotels notes that he is encouraged by Ethiopia’s huge domestic market of over 100 million people, many of whom are upwardly mobile, and the government’s intention to reduce its reliance on agriculture and focus more on hospitality and tourism. “We see ourselves as well placed to benefit from this trend,” Stehlik says.