Private Safaris Southern Africa has promoted Lucinda Keefer to Head of Sales for South Africa.

Keefer joined Private Safaris as the MICE Manager for Southern Africa in 2012. She will continue to work closely with the MICE team, and will now also focus on driving sales efforts for Private Safaris, and enhancing its customer experience and overall brand offering in Southern Africa.

Keefer commented: “After spending years delivering on the Private Safaris MICE sales strategy across the globe, I am excited to have this opportunity to work within the leisure markets too and look forward to expanding our portfolio even more. Private Safaris has a strong Sales and Marketing team and I believe that together we can achieve new heights.”

Monika Iuel, CEO Southern Africa, said: “Lucinda has proven her ability as a very strategic and client-centric team player, and has grown the Private Safaris MICE business over the past few years in a sustainable and professional way. She was the natural choice as our new Head of Sales and I look forward to working even closer with her in her new role.”