Tourvest will be looking beyond Southern Africa for further growth opportunities.
Martin Wiest, CEO of Tourvest’s Destination Management division, says the group’s commanding leadership position in the market, strengthened further but the recent launch of GoVacation Africa, a partnership between Tourvest and German tour operator partner, Dertouristik, has prompted the group to look further than Southern Africa for opportunities.
The group also recently consolidated its inbound travel brands – Welcome Tourism Services, Your Africa, SST and Focus Tours – to create Tourvest DMC.
GoVacation Africa, through the TDM infrastructure, is active in South Africa, Namibia, Kenya, Tanzania and Uganda, with offices in Arusha, Johannesburg, Mombasa, Nairobi, Windhoek and Zanzibar. It manages the majority of inbound leisure businesses into these African regions from European tour operators owned by Dertouristik.
According to Wiest, the group has set its sights on Ethiopia, Mozambique and Madagascar to market abroad, and plans to be operational in those countries by next year.
“Ethiopia was voted the world’s best tourism destination in 2015 by the European Council on Tourism. International tourist arrivals to that country for 2016 were only 868 780 and so we see good growth potential there,” says Wiest.
“Similarly Madagascar, with its beaches, fauna and flora, grew its international tourist arrivals by 15% to 293 195 in 2016, and this is a destination that’s starting to rival its Indian Ocean peers such as Mauritius and Réunion.”
Wiest says Tourvest has continuously evolved to support the growing demands of its international client base and to positively impact the lives of travellers through extraordinary experiences. “Our recipe for success is to combine technical solutions with intimate knowledge of a destination to accurately tailor-make experiences that fulfil travel aspirations,” he says.