Tourism Seychelles organised a Seychelles Day workshop in the heart of Rome at the Hive Hotel last month, bringing together prominent Italian tour operators, airlines, and hoteliers who are actively engaged in promoting Seychelles as a premier travel destination.
Tourism Seychelles’ representative office in Italy joined forces with some of the leading partners in the market to showcase to the travel agents a wide selection of services and accommodations available for the destination as well as tour operators’ itineraries and offers.
The Italian market continues to be a prominent force for Seychelles, with 14 486 arrivals recorded up to week 38 of 2023, reflecting a 6% increase over the previous year’s figures.
Danielle Di Gianvito, Market Representative, and Yasmine Pocetti, Senior Marketing Executive, represented the destination on behalf of Tourism Seychelles.
The primary objective of the workshop was to engage with high-performing travel agencies from central Italy, provide updates on the destination, offer training for newcomers, and reward participants with an exclusive event centred on Seychelles.
In addition, the workshop aimed to strengthen connections between local trade partners and amongst partners themselves. The initial part of the activity was dedicated to networking between tour operators, hoteliers, destination management companies, and airlines to better plan the destination programmes and offers.
“The Seychelles Day workshop achieved success in terms of enhancing brand visibility within the industry and increasing the number of travel agents knowledgeable about Seychelles. This improved understanding of the destination will empower travel agencies to confidently promote Seychelles and tailor their offerings to meet the unique needs of their clients, ultimately boosting sales,” Tourism Seychelles said in a press release.