Global technology company, Cendyn, has launched Cendyn Hospitality Cloud –
which includes the release of the platform’s first applications – a website content management system (CMS) powered by Cendyn’s customer data platform (CDP), Starling.
At a time when hoteliers must do more with less, hotels are embracing rapid digitisation and automation of products and services to keep up with ever-evolving consumer expectations.
“The challenges are especially acute in eCommerce as hotels confront major shifts in travel from business to leisure, the ongoing struggle to gain direct bookings, and the ability to target new types of guests in a competitive market with evolving stay preferences,” explained Tim Sullivan, CEO and President of Cendyn.
The Cendyn Hospitality Cloud is an integrated, cloud-based platform that empowers revenue, eCommerce, distribution, marketing, and sales teams with a single source of truth.
“The platform offers a unified view of every guest and a system of record for rates and reservations. Combining these critical data elements in one platform ensures teams across the business can act on their data to automate, personalise and transform the experience for every guest at every step in their journey,” said Sullivan.
Powered by the CDP, Cendyn’s CMS puts the industry’s most sophisticated tools at hoteliers’ fingertips, allowing them to drive more direct bookings by serving personalised content, offers, and imagery to their website visitors by leveraging the power of their first-party data.
According to Sullivan, the seamless integration between the CMS and CDP sets Cendyn apart to leverage cleansed and de-duped data from the master guest profile to recognise returning visitors and deliver the most targeted personalisation available on the market.
“We have been busy innovating over the past 18 months and the commercial launch of this platform is incredibly exciting. Powered by Starling CDP, our eCommerce offering now brings a new level of personalisation and merchandising to the hotel shopping experience.
“Our enhanced CMS enables hotels to target specific content, visuals and offers to website visitors, based on their preferences and behaviour, positioning our customers to drive guest engagement, loyalty, and profitable revenue growth via their direct booking channel,” said Sullivan.