A new CEO has been announced for the Federated Hospitality Association of Southern Africa (FEDHASA).

Lee Zama has taken over the helm of the association as of March 1, and is the first female CEO appointed at FEDHASA.

Zama brings with her over 25 years of experience in senior and executive management in the hospitality, food and facilities services fields, and aims to drive the strategic objectives recently adopted by the FEDHASA board.

“These include the holistic adoption of an approach that encompasses consolidation and strengthening representation across the tourism industry and beyond, and to ensure an all-inclusive path to future growth,” explains Zama.

She started her career in the hospitality industry, working in operations and sales development within the catering sector, and has served on the BEECA cleaning association board.

“My recent experience serving on a cleaning association as strategic partnership committee leader, investment committee member as well as the wage negotiations committee member, has placed me in good stead in the holistic understanding of membership mandates and the serving thereof,” she adds.

Jeff Rosenberg, FEDHASA National Chairperson, commented: We believe that we have secured the services of a talented and dynamic CEO, in Lee Zama, and we look forward to Lee taking control of FEDHASA’s recently adopted strategic objectives in our drive to secure additional new and exciting benefits for all of our members.”