More than half of Tourism Update readers (59%) have said that travellers’ purchasing decisions are no longer based on the traditional grading of tourism establishments.
Only 29% voted that purchasing decisions were still based on grading, with the remaining 11% ‘unsure’.
Negative perception of safety a major barrier?
Safety of tourists in South Africa continues to be in the spotlight and with many global travel advisories warning about crime, some tourists will think twice about a holiday in SA. Something that has been confirmed by Minister of Tourism, Patricia de Lille.
She has been working closely with industry and other sectors of government to address this. And the private sector has implemented several collaborative initiatives to ensure the safety of visitors.
The industry-wide ‘Together for Traveller Safety’ webinar takes place tomorrow (Tuesday, April 30), serving as a vital briefing on the current state of traveller safety and the collective measures the sector should take.
We’d like to know to what extent the negative perception of tourist safety in key source markets impacts tourism sector growth. Our poll question this week is:
