Plett Tourism, based in Plettenberg Bay on the Garden Route, has launched its newest tourism product: Plett High Five adventure week.

After making the announcement at World Travel Market Africa 2019, Plett Tourism hosted tour operators and DMCs to highlight the Plett High Five offering, and introduce Plettenberg Bay’s other unique selling points. Guests on the tour included African Pride Tours, Brazilian Adventure Blogger Juliana Rios and her partner, Consumer Links Operations, German Adventure Blogger Anja Kaiser and her partner, Pearl Adventures and Thompsons Tours.

Taking place from September 23 to 29 across Plettenberg Bay, the adventure week aims to create personal Plett High Five experiences from the best five adventures in the area. These can be made up from the over 40 adventures across the region, from the forests of Harkerville to the mountains of Tsitsikamma, and include canyoning, abseiling, zip-lining, scuba, sky-diving, swimming with seals, quad biking, blackwater tubing and leaping off the world’s highest bungee bridge. Horse and hiking trails, stand-up paddling, kayaking, surfing, deep-sea angling, marine safaris and animal sanctuaries are also on offer.

Intelligence that Plett Tourism gained from WTM

  1. Adventure tourism is on the rise; something to consider and to aggressively market in 2019.
  2. As a major tourist destination, South Africa has much to offer international and local travellers, of whom 10.3 million and 17.2 million respectively were recorded in SA Tourism's most recent annual report. 
  3. According to the Department of Tourism, tourism contributed R136.1bn (€8.5bn), about 2.9%, to the total GDP in 2017. The department also identified the potential for this sector to grow from around 1.5 million jobs to 2.1 million over the next decade.
  4. Tourists visiting regions with more attractions tend to stay longer. Although the Western Cape received only the third-highest number of international visitors compared with other provinces, visitors stay on average 14 days and spend almost double that of other provinces, according to the tourism annual report.