Nothing gets to the point faster than a Speed Marketing session at Africa’s Travel Indaba.
Speed Marketing forms part of Africa’s Travel Indaba, which takes place from May 2 to 4. The sessions will take place at the Inkosi Albert Luthuli Convention Centre in Durban, and are scheduled to start at 08h30 and end at 10h00.
It is held over three days, and exhibitors have five minutes to demonstrate their products to between 170 and 200 global buyers and show that, as entrepreneurs, they understand how to operate and market packages in line with local and global trends. These fast-paced sessions have been instrumental in building relationships between company owners and buyers. If buyers like what they see, or hear, they can follow up with further meetings or negotiations.
The diverse and popular sessions offer an opportunity for diverse tourism offerings to be showcased under the following themes over the three days: Rural and Science, Urban and Luxury Vibe, and Safari, Camping and Adventure.
Speed Marketing has numerous advantages to both company owners and buyers: presentations are short, direct, simple and convenient; and content is meant to hook the buyer, making the Speed Marketing sessions an ideal platform for company owners looking for the right buyers.
Speaking after a Speed Marketing session in 2018, Chiomi Obi, representative of Jands Travel Network, said: “There are several countries here. It’s like me coming to shop through all the countries and get their local content and offerings, which is what we want now, and that’s the trend right now.”
Zoe Malapisi, of By Design Africa DMC, remarked: “I would recommend these sessions to other buyers. In actual fact, while in a session I made phone calls to my team to make sure that they also attend because of the value I was seeing.”
Abigail Mblalo-Mokoena, from 4Roomed Ekasi Culture, an exhibitor at the 2018 Speed Marketing sessions, said: “Immediately after the session was complete, I had buyers approach me, and what are the chances one will have an opportunity like this.”