Two of South Africa’s most renowned wine-producing regions, Elgin and Grabouw valleys, have rallied their tourism stakeholders to relaunch a combined tourism brand under the name ‘Elgin Grabouw Tourism’.
Encompassing players from across the respective tourism attractions, members representing the relevant sectors in the valley will make up the tourism body, bringing knowledge and experience from the ground up.
The committee members include:
- Marion Smith (Chairperson and co-owner of Elgin Ridge Wines)
- Nicky Wallace (Paul Wallace Wines)
- Liesl Cluver Rust (Paul Cluver Wines)
- Nick King (South Hill Vineyards)
- Roger Orpen (Elgin Railway Market)
- Pieter Silberbauer (Trail's End)
- Alfra Cox, assisted by Edward Cloete (representing Theewaterskloof Municipality)
The committee will be supported by Executive Head of Tourism, Catherine Boome.
The new structure will enable the two communities to offer a broader scope of information for both international and local tourists, including SA wines, the new Elgin Railway Market, outdoor adventure activities, restaurants, accommodation facilities – that range from authentic farm experiences, mountain bike hotels, to glamping – as well as the traditional farmstalls.
Smith said: “We’re thrilled with the new structure, and the combined energy of all members being on board will help to create even more awareness for this beautiful valley. We’re excited for what lies ahead.”
The Valley is in the Kogelberg Biosphere Reserve, a 100 000-hectare Unesco-designated area, which is home to over 1 880 different plant species, and considered to have one of the most complex biodiversities on the planet.