Following a successful 2018 Africa Tourism Leadership Forum and Awards (ATLF) held in Accra, Ghana, at the end of August, African Tourism Partners (ATP) will host its Africa Travel and Tourism Marketing Masterclass and Business/MICE Travel Connection in Johannesburg from January 28 to 29, and February 22, respectively.

These programmes aim to chart the course for implementing one of the key action points that emanated from the first-ever Africa Travel and Tourism CEO’s Dialogue on intra-Africa travel, held on the sidelines of ATLF 2018. The content of the forthcoming sessions has been designed and structured to provide Africa’s travel and tourism sector with new possibilities to build capacity, share insights and attract new businesses from sister countries, thereby advancing the course of growing Africa travel.

Each programme will be a blend of an Africa Travel and Tourism Masterclass, business-to-business meetings and networking sessions. With these initiatives, ATP hopes to bring together managers of travel and tourism products, destinations, hotels, conference centres, travel management companies (TMCs), destination management companies (DMCs), professional conference organisers (PCOs), as well as African buyers and sellers from across the continent.

Participants will gain useful knowledge about African travel market segments that will enable them to steer their respective organisations to greater heights.

“We will share knowledge on doing travel and tourism business and opportunities in Africa, and how to harness these in the most cost-effective way,” says Kwakye Donkor, ATP CEO. “While previously intra-Africa travel facilities and products have catered for high-end business and leisure travellers, there is now more room for destinations, facilities, products, buyers and suppliers to cater for the middle to lower end of the corporate and leisure travel market. This is due to growth in branded hotel developments, low-cost carriers, technological advancement, growing middle-class and more segmented offerings.”

Both initiatives will be delivered by Africa travel and tourism professionals, experts and practitioners, including senior TMC executives, leading DMC professionals, chief convention bureau officers, chief marketing officers, key accounts directors and more.

The opportunities lie in learning as well as exploring new prospects in the current global disruptive and competitive tourism environment. These will be augmented by business-to-business meetings and product/facility showcase sessions.

To register and/or for partnership opportunities contact Nozipho Dlamini at nozipho@africatourismpartners.com or +27 79 553 9413.