Wesgro will launch its new digital asset library in November.
Acccording to Wesgro Chief Marketing Officer, Judy Lain, the library will be a valuable tool for industry, tourism partners and the media in general.
She told Tourism Update that the asset library would include free-to-use images, videos, itinerary ideas, fact sheets and marketing collateral.
“The aim of the library is to provide our tourism partners with marketing collateral to assist them in selling our province as a top tourism destination.”
Wesgro, the province’s official tourism and trade promotion agency, has been developing the online platform for some time.