The economic prosperity of the African continent is important not only for the tourism sector but for the greater economy. Meetings Africa showcases diverse tourism services and products from across the African continent. It is at Meetings Africa that the Meetings Incentive Conference and Exhibition (MICE) industry professionals partner to contribute to the transformation of our continent.
At this year’s Meetings Africa, 7 706 meetings took place between exhibitors and buyers, marking a 17% increase from 2018. Meetings Africa is definitely the best place to be for anyone looking to grow their business in the MICE sector. This year, there were 38 more exhibitors on the trade floor when compared to 2018. The exhibitors came from 16 different countries from across the African continent. A total of 65 countries were represented by buyers which is 20 more than in 2018.