South African Tourism exhibitors are ready to showcase at the inaugural ‘Learn SA’ Roadshow in the Middle East.

Around 20 South African tourism suppliers are jetting off, where they will be showcasing their offerings and telling stories of their country to travel agents in the region.

Hosted by South African Tourism, they form part of the first ever ‘Learn SA’ Roadshow in the Middle East, which takes place from November 19 to 25 across five cities, including Tehran (Iran), Dubai (UAE), Abu Dhabi (UAE), Kuwait City, and Jeddah (Saudi Arabia), where South Africa’s key travel opportunities, establishments and experiences will be presented to the different markets. The roadshow will provide a valuable platform for strategic connections and engagements, showcasing South Africa’s diverse tourist offerings to the Middle East.

The ‘Learn SA’ Roadshow is one of the ways South African Tourism is planning to achieve its five-in-five strategic goal to attract four million more international tourist arrivals and one million more domestic holiday trips by 2021.

“As part of our five-in-five strategy, we are continuously looking for ways to position South Africa as a destination brand, and make it recognisable, resilient and attractive to all markets,” said Hanneli Slabber, Regional General Manager: Asia, Australasia, Middle East.

“We enjoy a high number of visitors from the region, and we have outstanding business and leisure opportunities for the Middle East segment and we consider it a valuable spot for our ‘Learn SA’ programme. With a similar time-zone, a Halaal-friendly location and potential for more inward tourism from an under-served Middle East market, we are well poised for an even stronger tourism foothold,” added Slabber.

South African Tourism received an overwhelming response from those keen to exhibit at the roadshow.

“It’s really encouraging to see the interest shown by potential exhibitors and going forward we will assess the need to increase exhibitors at future roadshows,” concluded Slabber.

The exhibitors travelling to the Middle East are segmented into categories of provincial tourism authorities, tour operators, accommodation establishments and experience.