Africa Travel Week will launch its virtual Meetings & Masterclasses in September to connect African tourism products with global buyers.
“After the 2020 edition of Africa Travel Week was postponed, we rolled out phase one of our strategy to enter the virtual space with the introduction of our online platform, Africa Travel Week Connect,” said Reed Exhibitions Portfolio Director of Travel, Tourism & Creative Industries, Megan Oberholzer.
The series will run from September to October. “During the event, attendees can engage in a series of educational masterclasses led by industry experts. And, unlike standard webinars, these sessions will encourage a two-way conversation between the teacher-hosts and attendees,” said Oberholzer.
Part one of the classes will focus on identifying and successfully marketing to post-COVID target groups. This will be followed by a segment covering practical steps for implementing safety protocols. Part three will cover the effective use of digital tools in marketing.
Users can also sign up to take part in WTM Virtual, a two-day event that will take place from November 10-11. The virtual show, organised by WTM London, aims to ensure participation and global reach.
“Meetings & Masterclasses ties into our #MakingTravelHappenAgain campaign and will not replace WTM Africa, Africa Travel Week’s flagship show, scheduled to take place from April 7-9, 2021 in the host city of Cape Town at the Cape Town International Conference Centre,” concluded Oberholzer.