The television commercial, Because South Africa, produced by SA Tourism and the WWP Group, has won three awards at the recent International Tourism Film Festival Africa (ITFFA).

The commercial received a silver award in the ‘Tourism Destinations – Country’ category in the International Competition, and a gold award for the same category in the Africa Competition. It was also recognised with the ultimate Grand Prix Africa Competition ITFFA 2021 award.

“The award is a great distinction, which reflects the successful opening of South Africa to tourism during the pandemic. It is an addition to the achievements and globally acclaimed accolades of how the South African government and citizens have managed the destination through the pandemic,” says Themba Khumalo, SA Tourism Chief Marketing Officer.

Because South Africa aims to reinforce a feeling of unity and hope for a near future when people will be able to experience South Africa again.

The ITFFA, founded in 2019, honours all video content related to the tourism and travel industry. Television commercials, promotional films, video campaigns, social media videos, video blogs, documentaries, reports, and television magazines are all evaluated to determine African and international winners.

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