In 2021 the United States was South Africa’s top source market for international travel, according to a South African Tourism report released this month. 

The report shows that the US bested the UK – which has held this top spot since 1994 – showing a 14% increase in arrivals compared with 2020. These arrivals were primarily first-time travellers. 

Last year, the US also topped tourist revenue from overseas markets, recording R2.3 billion (€295m) in spend from this market. 

The growth was attributed to leisure expenditure, new accommodations and experiential choices. “This report indicates that our diligent marketing and promotional efforts for South Africa are paying off,” said Jerry Mpufane, President South African Tourism North America Hub. 

“South Africa remains a bucket-list destination and, as a result, continues to win coveted travel and hospitality accolades, which go a long way in establishing confidence in what we have to offer. When you couple that with increased connectivity provided by our airline partners at United and Delta and the consistent energy and enthusiasm for the destination shown by US travel advisers and tour operators, the future looks bright as we continue our recovery efforts.”

The release of this report comes on the heels of South Africa announcing the end of all COVID-19 restrictions. These include the removal of the mask-wearing mandate and limits on gatherings and border checks for COVID-19 – and the need to be vaccinated to enter South Africa. 

To read the full report, click HERE.