Golf tourism is poised to grow by U$41.04 billion between 2021 and 2025, according to the ResearchAndMarkets report, Global Golf Tourism Market 2021-2025.
To help readers gain insider insight into this lucrative market, Tourism Update has partnered with Founder and Managing Editor of the Business of Golf Magazine, John Cockayne, to provide regular articles and columns.
For his first column, Cockayne spoke to a mix of hotel and golf GMs, media and marketers to get their view on the outlook for this year.
Cockayne has spent a significant part of his career involved in writing and contributing articles, columns, business commentary for various national magazines, regional and international newspapers and digital publications.
He is also a fully qualified golf professional with extensive experience in event management, membership sales and in the management of the complete golf operation. He is a founding member of the PGA of South Africa, was made a Fellow in 2008 and Life Member in 2015.
