Tourism businesses can now easily access established sales and marketing channels in European source markets through the newly launched Worldwide Travel Alliance (WTA).

WTA Founder and UK-based Director, Andrea Hogg, said after damage caused to the tourism industry in 2020, travel brands were starting 2021 with new priorities and targets. “This is where WTA can step in and quickly help them create business from important source markets.”

The alliance offers sales, marketing and representation services in all English-, French-, German-, Russian-, Spanish-, Italian- and Portuguese-speaking markets.

WTA’s six sales and marketing experts are based across Europe and have previously served clients such as Kempinski, Dubai Parks & Resorts, Preferred Hotels & Resorts, COMO Hotels & Resorts, and DMC Luxe Voyage.

“WTA is a dynamic international agency. We fit well with brands that value results, creativity, connected thinking and market feedback,” said CEO and Founding Director, Anabela Dos Santos.

Director of Eastern Favourites Representation and WTA partner, May Kamya, said travel brands that moved quickly would secure better results in the much-anticipated 2021 rebound.

“While a lot depends on the vaccine roll-out, at WTA we expect travel bookings to surge from January 2021. People who have been denied international travel for nine months are ready to act on their bucket list,” concluded Hogg.