The Seychelles Tourism Board (STB) has partnered with Swiss tour operator, Manta Reisen, for a year-long marketing campaign showcasing the beauty of the Seychelles.
The campaign launched on September 1 with images of the tropical destination being displayed on the trams in Zurich, Switzerland’s largest city. Trams are one of the country’s most-used forms of transport and the campaign is expected to have considerable reach and exposure.
“We are placing our efforts to bring the Seychelles dream to the Swiss visitors by reminding them about our beautiful destination. This contributes towards the STB’s strategy in establishing Seychelles as a safe destination and rebuilding the confidence of our visitors worldwide,” said STB Director for Switzerland, Judeline Edmond.
Manta Reisen is a major tour operator specialising in promoting island destinations and also focuses on environmentally conscious travel, which aligns with Seychelles’ sustainability mission.
Switzerland is one of Seychelles’ most significant markets, ranking sixth-highest in 2019. This year the destination recorded 2 727 Swiss travellers before closing its borders and since the reopening of the international airport on August 31, 2020, 52 passengers from Switzerland were recorded.