South African provinces are showing their support for SA Tourism’s Summer Campaign with activities to drive domestic tourism this festive season.
Limpopo Tourism Agency (LTA) kick started its campaign by hosting a group of digital marketers, content creators, journalists and motoring enthusiasts on a tour of the Waterberg region from November 21 to 23. Attendees were taken to Marakele National Park, Lerato’s Grill House in Bela-Bela, Waterberg Zip-line Adventures and Ingilozi Park.
Highlights driving the campaign over the next two months include the Limpopo Holiday Fair to be hosted between the Limpopo Provincial Tourism Association and Polokwane Tourism Association from December 4-6 at the Savannah Shopping Centre in Polokwane. The fair will give tourism products the opportunity to exhibit and offer packages ahead of the festive season, and influence last-minute consumer decision-making.
Joining hands with SA Tourism, Limpopo will be given the opportunity to host a couple from the North West province, taking them through the iconic attractions, culminating in a workshop for small tourism businesses in Sekhukhune.
LTA asks travellers to share the hashtags #MoreToEnjoyThisSummer and #golimpopo as they attend a calendar of events being held across the five regions of the province over the festive period. The calendar will be updated regularly on LTA’s digital platforms.
“This Summer Campaign is going to be different because we have an objective to achieve, to make sure that those who are visiting friends and relatives in the province should also spend time visiting the different products that this beautiful province is able to offer,” said Chairperson of the LTA Board, Andrew Dipela.
The Northern Cape Tourism Authority (NCTA) is complementing SA Tourism’s ‘Summer Differently’ campaign with its own campaign showcasing the province’s must-do summer experiences.
The Explore and Know Your Province campaign invites locals to travel in their own neighbourhoods and surrounds, exploring the experiences on their doorsteps.
The campaign was launched at the Ditshoswane Community Art Centre in Ikhutseng in mid-November, showcasing the tourism experiences of nearby Hartswater and Warrenton – two of the province's lesser-known towns.
“Summer holidays represent that time of the year when families and friends can come together and spend more time to reconnect with each other and rediscover the unique tourism experiences of the Northern Cape,” said the province’s MEC for Economic Development and Tourism, Abraham Vosloo.
“Now it is time to go out and discover our beautiful province and join a nationwide journey to celebrate our rich, diverse landscape, and our melting pot of cultural and adventure experiences that awaits everybody in the Northern Cape."
The province is encouraging travellers driving between Johannesburg and Cape Town to take their time and road-trip through the Northern Cape.
The province makes a great holiday destination in itself, with a combination of seven major routes to be explored. Many tourism businesses in the province are offering special summer deals that can be found on the NCTA’s website.