The merger of tourism and development organisations into the South Coast Tourism and Investment Enterprise (SCTIE) will help to achieve the goal of “establishing the KwaZulu Natal South Coast as the province’s leading regional tourism and investment destination by 2035,” says CEO, Phelisa Mangcu.

The SCTIE was formed by the merger of Ugu South Coast Tourism and Ugu South Coast Development Agency, following a resolution by the Ugu District Municipality to consolidate resources and expertise in light of weaker economic growth in South Africa following COVID-19. Stretching for 170km from Durban to Port Edward, the South Coast contains the greatest concentration of coastal tourism amenities in South Africa.

“The KZN South Coast is a region of unlimited potential and opportunities, from tourism and agriculture through to film and real estate investments. As the official economic development arm, the SCTIE will proactively identify and unlock the full potential of the region,” Mangcu said.

In line with the National Tourism Sector Strategy, SCTIE is implementing a strategic plan that aligns with Tourism KZN’s commitment to developing tourism to become a significant contributor to the local economy, while also expanding the benefits to previously disadvantaged communities.

“We will be engaging with all role players to attract tourists and assist investors who are looking to branch out into the district to uncover opportunities,” said Mangcu, highlighting the following focus areas:

• Destination marketing
• Product development
• SMME and business support
• Improving competitiveness by ensuring industry standards are adhered to
• Providing tourism information platforms
• Highlighting suitable location and identifying commercial enterprises
• Collating market intelligence for business opportunities
• Facilitating engagements with potential investors who are looking to branch to the region
• Identifying and addressing barriers to investment.

Hannelie du Toit, Chief Operating Officer of SATSA, said an effective merger of tourism and investment organisations was an exciting step forward for the inbound industry in a region rich with potential.

“The tourism organisations on the South Coast have done brilliant work in promoting the region’s wealth of attractions, and to combine this with the investment aspect will be invaluable for the inbound industry and all its stakeholders. With the two departments bringing their expertise together, this is an absolute win-win for positioning tourism entities – including existing, emerging and future ones – to be open for investment.”