Most Australasian travellers have Africa on their bucket list, with wildlife safaris noted as their preferred activity.
This was revealed in the first of the UK-based African Travel & Tourism Association (ATTA) market overviews.
Rob Gurr from YNotConcepts, ATTA’s Global Rep on the ground in Australia, produced this overview, which further highlighted that Africa was well known as a destination but often seen as an adventurous one. Wildlife, nature, history and culture are seen as the most compelling reasons to visit.
South Africa, as the gateway to southern Africa, has the most exposure to travellers from Australasia and many will include Zambia, Zimbabwe and Botswana in their itineraries.
Namibia is popular too but is viewed as a second- or third-time visit option.
East Africa has had less exposure than southern Africa but it is also well known among potential travellers from Australasia.
Gurr’s report highlights that wildlife documentaries had help drive interest in the region, with the Great Migration a huge drawcard.
Kenya and Tanzania are often combined in the itineraries, depending on the client’s budget and time.