South African Tourism has launched an exclusive India airfare campaign in partnership with Air Seychelles, offering return tickets on the Mumbai to Johannesburg route for only R8 000 (€473).

The campaign will run for a month between July 25 and August 25, and travel will be valid until January 31, 2023.

Air Seychelles is also offering an additional 20% discount on the base fare for consumers who use the promo code 00G4S51T.

This digital campaign targets millennials, double-income-no-kid households, and Indian families.

The campaign will showcase the value-friendly propositions offered by South Africa, allowing travellers to splurge more on wellness and experiences by saving on air fares. This campaign is an extension of the More & More campaign launched by the tourism board earlier this year and will drive consumers to make their travel bookings with direct calls to action.

Earlier this year, SA Tourism outlined a strategic roadmap to garner 64% YoY increase in Indian visitors in 2022. With over 11 274 Indian visitors travelling to South Africa between January to April 2022 itself, the tourism board is well on track to surpass these targets.

Neliswa Nkani, Hub Head – Middle East, India and South East Asia, South African Tourism said: “Indian travel fraternity has responded positively to and welcome the unique adventures, immersive experiences and only-in-South-Africa activities that we showcased via the More & More campaign. We are excited to launch this deal driven campaign in India and are confident that consumers and corporates will see immense value in these deals, as they continue to curate their South African adventures. This ticket price of INR 38 148 (€473) establishes South Africa as an affordable long-haul destination for Indian travellers.”

India is now the 6th largest international source market and is one of the top three focus markets for South African Tourism globally.