Included on Southern African itineraries for decades, Victoria Falls remains a steadfast and iconic attraction, not only as one of the Seven Natural Wonders of the World but for its namesake city, natural surrounds and an incomparable selection of activities.
Owner-run sustainable tourism company, Pure Africa, has been operating there since launching under the name of its first vessel, the Zambezi Explorer, in 2013. Consciously redefining the Victoria Falls experience, river cruises remain at its heart, with the fleet today consisting of four boats – Zambezi Explorer, Zambezi Reflections, MaRobert and Kalunda, operating sunrise, lunch, sunset and dinner cruises.
With ilala palm trees and cascading lawns, the newly upgraded Pure Africa Waterfront enjoys 110m of river frontage from where the bulk of the guest-facing operations take place. It includes the best-equipped events venue in the area, and The Eatery Dining Experiences, a new way of enjoying a meal in a stunning atmosphere on the banks of the Zambezi River – the only such location in Victoria Falls.
Pure Africa’s Exclusive Experiences are uniquely designed for the most discerning clients. A guided tour of the Falls is combined with a talk about David Livingstone and a culinary experience at the edge of the Victoria Falls, on a riverbank, or on an island. These are fashioned to the clients’ needs and will take them to the most surreal and otherwise inaccessible settings.
You’d be hard-pressed to find a more romantic setting than on the banks of the Zambezi River. With some of the most sought-after destination wedding locations in Southern Africa, Pure Africa has established itself as the go-to organiser to make dreams come true. Its sites include the Pure Africa Waterfront and flagship Zambezi Explorer.
Design, style and flair are at the core of Pure Africa, and the in-house design duo work closely with local artisans and materials to create a sophisticated look that is a true reflection of the surrounds. Minimal impact on the environment is an essential part of the company’s identity.
With an established reputation that sets it apart, Pure Africa merges its refurbished fleet, refined eateries and exclusive experiences with their boutique destination services, guaranteeing you the best of Victoria Falls.
Victoria Falls, Zimbabwe
Tel +263 (83) 28 42475