Registration for the 16th Meetings Africa is officially open.
Following the announcement by South African Tourism last year that the trade show would be staged in a physical format after its absence in 2021 due to the COVID-19 pandemic, Meetings Africa is set to reignite Africa’s business events industry.
“The COVID-19 pandemic has taken its toll on the global business events industry, however, as the business events industry on the African continent, we remain optimistic and we are thrilled to invite global buyers to come network and do business with our exhibitors from across the African continent,” said Amanda Kotze-Nhlapo, Chief Bureau Officer at the South African National Convention Bureau (SANCB).
“There has been a resounding call for face-to-face business engagement from our industry players, and we are confident of executing a safe event. While we understand the severe blow that has been dealt to the industry, we are also confident in creating a conducive platform for our participants. Buyers who will not be able to travel to South Africa due to travel restrictions will be accommodated through a minimal virtual platform,” she added.
At Meetings Africa 2022, the SANCB, in collaboration with its valued partners, will implement a revamped, globally benchmarked hosted buyer programme to ensure a successful exhibitor-buyer trade show experience.
The show will take place in a physical format at the Sandton Convention Centre, Johannesburg, from February 28 to March 2, with BONDay (Business Opportunity Networking Day) hosted on February 28.
