There is a new digital billboard in NYC’s Times Square that celebrates South Africa’s Freedom Day. The campaign is a collaboration between the SA Consulate General New York and SA Tourism.
Since Freedom Day (April 27), the digital billboard has been playing on the 36,6m-high screen on the NASDAQ building right in Times Square. Featured on the billboard is Nelson Mandela, Miriam Makeba, and Archbishop Desmond Tutu.
These three were chosen for the display because they represent the fight for South Africa’s liberation. The display can be found at West 43rd Street and Broadway until at least the end of May.
Click here to watch the video.
