Gondwana Game Reserve in the Garden Route recently hosted popular UK-based YouTuber, Josh Pieters.
“Gondwana frequently hosts influencers as it is a great way to share our story through first-hand guest experiences,” said Director, Wendy Rutherfoord.
Pieters has a following of 1.4 million on YouTube. Originally from South Africa, he rose to YouTube fame while living in the UK.
He shared his experience at Gondwana with a compilation video on his Instagram page. Since posting the video a week ago it has received over 10 000 views.
“Influencers generate personalised content that appeals to their followers, which is a more natural way to market your brand,” said Rutherfoord.
She explained that hosting social media influencers was no more effort than any other guest. “We treat them as normal guests.”
She said Gondwana did make some effort in the selection of influencers, carefully choosing personalities whose messaging matched the Gondwana brand.
